Guest Author Series: Ali Pervez, author of Get Your Black Belt in Marketing
Do you remember when you got that call, e-mail, or letter from the publisher saying that you had been “picked up” as a published author! I do. In fact, I have the e-mail from Morgan James New York framed and pinned to a wall in my office. It was one of the greatest days in my life. Some days, when things are not going well, I look at that letter, and it reminds me, as it should remind you, that we have something to offer to the world!
As authors, many of us got into this field to share our knowledge, wisdom, and insight about our subject matter. The book is simply the vehicle.
However, at the same time, we must never forget that a book is also a “lead generator.” It is a tool, like any of the other marketing tools: Internet, radio, press releases, social media, etc. It is a tool to help you connect with your audience. Although you may think you are selling books, you’re actually trying to build a business. This means having a long term and sustainable relationship with your clients and fan base.
All of the world’s greatest marketing gurus have known for centuries that the money is not in the list of names and followers that you have. It is in the relationship that you have with them. This is why FiledBy is an incredible site that allows you to do this.
